Shows I wish
were real.
CW-style dramas, mysteries, comedies and worlds waiting for their first episode.
By Bianca Blades / An independent creative studio
Creativelypromiscuous.
I turn brands into worlds.
And ideas into shows.
Original series, brand storytelling, and campaigns worth watching. Hollywood experience. Performance creative instincts. All from my living room in Vieques.
A few worlds I’m building
01 / The manifesto
Hollywood is dead.
Long live the living room.
I was the kid with headshots and a big Hollywood dream. I grew up, moved to Los Angeles, and worked at Ignition Creative and Panay Films, learning the business of making things people actually want to watch. The dream was real. So were the hours.
Then I became a mother. I still loved television and film. I just didn’t want making them to mean missing my babies grow up. So I took what I learned in entertainment production and directing performance creative for brands—and brought the studio home.
Now I use the tools available to independent creators, including AI, to make TV, films, commercials, and photo shoots from my sofa. Some projects are for brands. Some are original. All are an excuse to make something good. And, ideally, pay for private school.
Now showing.
02 / By Blades OriginalsShows I wish
Coming
attractions.
Movie trailers, short films and stories that don't need a green light.
Unreasonably
creative.
Visual experiments, fictional networks, and ideas too fun not to try.
Try Feed CheckStudio life
from the sofa.
Writing, directing, motherhood and making things outside the system.
Read Studio NotesFor brands.
03 / Commercial projects & collaborationsWhat if I showran
your brand?
Stop thinking like an advertiser. Start thinking like a network.
Pitch me somethingI’m not a filmmaker guessing how advertising works. I’ve led performance creative for direct-to-consumer brands: concepts, scripts, creator direction, production, and campaigns built to sell. Now I bring that commercial instinct back to storytelling. Book me for a commercial, a shoot, a campaign—or let me build you a whole show.
01The Pilot — strategy, creative audit and show bible
02The Season — recurring content people come back for
03The Commercial Breaks — paid creative built to perform
04The Distribution — social, creators, email and beyond
05The Renewal — measure what works, make more of it
Three worlds. Three possibilities.
Independent concepts from the studio.
American Girl / Independent spec
Before She Was Mom
Daughters discover their mothers’ girlhoods, one keepsake and one shared listen at a time.
Kindred / Independent spec
Make Yourself at Home
A home swap told through the details only the person who lives there could leave behind.
Little Sleepies / Independent spec
After Goodnight
The pajamas become a doorway to the worlds children dream up after bedtime.
Independent spec work; these brands did not commission or endorse the concepts. The Little Sleepies child is fictional and AI-generated.
I didn’t leave storytelling.I brought it home.
Meet Bianca.
04 / The girl in the headshots
Writer · Producer · Creative Director · Mom
I’m Bianca. I started out as a little girl with an acting portfolio and very big plans. Those plans took me to Los Angeles, where I worked at Ignition Creative and Panay Films, building my foundation in entertainment, writing, and production. Then I found another kind of storytelling: directing ads and campaigns for brands that need creative to actually perform.
I know how to write a scene, shape a campaign, direct a creator, and make a story work in fifteen seconds or a whole episode. AI gives me new production possibilities. Motherhood gave me a reason to build on my own terms.
I still want to make great television. I also want to be there for bedtime. And yes, I’d love to pay for private school with a very good commercial.
05 / Inquiries & collaborations
Commercially available.
Make me an offer.
A commercial on Monday. A pilot on Tuesday. A photo shoot by Friday. Films, series, campaigns, collaborations—bring the idea and the budget. I’ll bring the range.
Let's make something bianca@byblades.com